5. SME's (The Business Owner)
A business starts with someone’s bright idea. This idea is a passion for which a business opportunity presents itself. The entrepreneur has a vision of what the future looks like and then works doggedly to realise their dream by developing the idea and business opportunity into a new organisation. The products and services are what the owner believes are necessary and therefore expectations are high that the business will succeed.
04. SME's (Employees)
What is the competitive advantage that organisations have? Is it their unique products? Is it their exceptional service? Or is it the people who run and work the organisation?
3. SME's (Suppliers)
We occasionally see the term Vendors used instead of suppliers. I find Vendor is a confusing term. “Vendor” is primarily used in the USA and within software packages such as SAP and JD Edwards. The term “Vendor” reminds me of the ongoing development of the “Supply Chain Management” (SCM) concept.
2. SME's (Customers)
Who has ever seen the following “Rules of Engagement?”
Rule Number One: The customer is always right.
Rule Number Two: When the customer is wrong, refer to Rule Number One.
