The principals of Branding for SME's
When you think of branding what is it that you see? The dollars you have to pay the commercial people to develop a brand? The indefinable KPI’s that don’t easily justify the money spent on brand development? How about the tenuous link of how the brand has contributed to the bottom line?
12. SME's (Capital Raising)
So you are ready to start your business. The plan is written, the suppliers have been sourced and the customers are primed and ready to buy your wares. They are impressed by your offering and want to place an order. So far so good. The suppliers are ready to start work on producing the goods and want a payment up front of 50% of the order. You have planned for this and pay the supplier. When they are ready to deliver the goods they want their final payment, which is cash on delivery (COD). You were going to pay this with the revenue paid by the customer. But the customer has negotiated payment terms. You will not be receiving anything from the customer for 30 days. You cannot finalise your payment to the supplier who will not deliver until they are paid, and the customer will not pay for goods not received! What now?
11. SME's (Investment in Capital Equipment)
Investing you hard earned profits back into you business is a decision all business owners face. There is certain IP & machinery that a business requires to operate. Over and above that is the necessity to update aging equipment. Finally , there is the need to capitalise on new ideas and the tooling that will be required to bring these ideas to market to remain ahead of the competition.
10 SME's (Profitability & Cashflow)
This article is devoted to the consideration of what is meant by profitability and how this can be maximised. In simple terms the profitability is the net result of revenue less costs.
